designer's photo
About
Hi, I'm Daria!
I'm a Lead Product Designer who turns dense, high-stakes enterprise workflows into clear, usable products. Today I lead product design for procurement, analytics and operations platforms used by 6,000+ employees. I built and led a design team of up to four, scaling up with contract designers at peak workloads.

Before that I spent four years designing apps for marine research and environmental monitoring, and I started out in brand and web design in 2008. That mix is why I care about both systems and craft.

I work with AI in two ways: as a product capability — AI-assisted workflows that experts can actually trust — and as a design tool for fast concepting and visual exploration.
Enterprise UX
Complex workflows,
data-heavy interfaces and
decision-support tools
for professional users.
AI-enabled products
Explainable AI features,
human-in-the-loop flows
and research into how
experts come to trust AI.
Design systems & accessibility
Governance, documentation,
UX-writing rules and WCAG
contrast standards that
teams actually follow.
What I bring
04
Aligning senior stakeholders around design rationale
03
A recurring research program — latest wave: survey of 120 users
02
Hiring and onboarding new designers
01
Design reviews and quality standards for a team of up to four designers
How I lead
2008 — 2013
RIA Plus · Porcelain Management
Graphic Designer / Web Designer
Brand identity, print and web design for clients across industries.
2013 — 2017
UX/UI & Digital Design Specialist
Nor-plast
E-commerce website and rebrand for an automotive products manufacturer (+10% sales).
2017 — 2021
Senior Product Designer
Naeco
Desktop and mobile apps for marine research and environmental monitoring.
2021 — present
Lead Product Designer
Gazprom Neft
Enterprise procurement, analytics and operations platforms; AI-assisted market analysis (Effect); design system; design team of up to four.
Experience
Languages & tools
English — C1 / Full professional
Russian — native
Figma · FigJam · Figma Make · Figma Slides · FigmaWeavy
Jira · Confluence · HTML · CSS · generative AI tools
Certifications
Introduction to Generative AI
IBM (edX) · 2025
UX Principles & Processes · Understanding User Needs · Evaluating Designs with Users
University of Michigan (Coursera) · 2022
Product Design
Google (Udacity) · 2021
UXPA International
Member
NZQF Level 8 · 2012
Assessed by NZQA as comparable to a Bachelor's degree with Honours
Siberian State Industrial University · 2010
Professional Retraining Diploma, Information Systems: Web Design
Kuzbass State Pedagogical Academy · 2008
Specialist Degree with Honors, Technology and Entrepreneurship
Education
Education & credentials
I art-direct AI fashion stories on Instagram — a playground for visual craft and new tools.
Outside work
Let's
talk.
Open to Lead / Senior product design roles — remote or relocation (EU / US / UK).
The fastest way to reach me is email.
© 2026 Daria Bazaikina · Lead Product Designer
dbazaykina@gmail.com