Effect is the largest product by complexity and duration that I have ever worked on

Over the past three years, my dedicated efforts have led to the creation of Effect Isource, a comprehensive platform offering 10 distinct services for market analysis prior to procurement.

A key aspect of my role involves collaborating with diverse teams and providing ongoing support to our design team, ensuring we achieve optimal results together.

Managing design for multiple services at once is both a rewarding and challenging experience. The responsibility to capture every detail is crucial and can be intense at times, but it drives me to deliver the best possible outcomes.

Energy Sector

Role

Design Team Lead
User Experience
Visual Design
Hiring

Industry

Year

2022-2024

Overview

A quick start, intensive work
and hundreds of prepared layouts

When I joined the team at the beginning of the Effect project, we faced the challenge of launching an MVP that included two key services: Supplier Search and Purchase Price Calculation—each within a tight timeline.

While it may seem like two services isn't a significant number, my role required me to quickly adapt to a new industry, establish effective workflows within the team, and design user-friendly services simultaneously.

Typography

We've selected a clean and versatile font that works seamlessly across both digital interfaces and marketing materials. The PT Root UI typeface is designed for readability, making it ideal for various applications—whether it's detailed user interfaces or impactful marketing and signage.

Our focus is on creating a cohesive typography experience that enhances usability and visual appeal.