In this application I present to you my creative project: a collection of silk scarves
My lifelong dream has been to become a designer, crafting pieces that inspire joy and evoke bright emotions. As a Designer, I aimed to create uplifting scarves, each adorned with symbols of positivity and optimism.
Every scarf in this collection carries its own unique meaning, crafted from 100% silk twill. After more than two years of dedicated work on this project, I cherish every moment spent bringing my vision to life
Role
Scarves Design User Experience Visual Design Photography
Industry
Fashion
Client
Self-initiated
Year
2024
Overview
Engaging with people and asking insightful questions
Before embarking on the project, I had already gained extensive knowledge about design and developed a clear vision for the collection.
The primary challenge was to delve into the intricate process of silk production, exploring the various types of silk fabric weaves and selecting the most suitable printing technology for this luxurious material.
Once the groundwork was laid, the most exciting phase began—the creative process, which involved a plethora of illustrations and ideas coming to life
The final touch in creating the scarves was the presentation to customers and the creation of the mobile app.
The application is designed in a minimalist style so that all attention is focused on the main thing - the scarves
User Persona
Interviewing potential customers and creating a user profile
Incorporating user personas into the design and development workflow enables a deeper understanding of the real-world contexts in which users engage.
This involves considering their workspaces, the tools they currently utilize, and the diverse challenges they face.
When developing a collection of silk scarves alongside an accompanying app, user personas play a crucial role in shaping the design process. They provide a solid foundation that ensures the final product is centered around user needs, effectively addresses the unique preferences of the target audience, and ultimately results in greater success.
Has been working with major clients in logistics for 8 years. First of all, Eva values high-quality items and does not chase after well-known brands. Prefers to find unique and interesting things to add to her wardrobe
Eva, 34
PR Manager
Elevate her wardrobe with unique accessories
Select Thoughtfully
Embrace a well-organized lifestyle by planning every detail with care
Core Needs
Frustrated with complicated apps that make shopping a hassle
Tired of a wardrobe that looks just like everyone else's
Don’t want to waste precious time shopping when there are so many amazing experiences to enjoy
Pain Points
Motives
Discover the future of fashion with local companies and their exclusive collections
Connect with fellow creatives and industry insiders to find the hidden gems of design
Chic designs don't have to break the bank. Choose smart with stylish, natural fabrics
Wireframes
Visual Identity
Art Direction Embracing Minimalism
My mission is to craft a contemporary and sophisticated visual brand identity that perfectly represents your project.
To achieve this simplicity, I've employed a timeless monochrome color palette accented with delicate lavender tones and elegant Gothic typography.
Colours
Tipography
User Experience
Prototyping User Interfaces – And So Much More!
The most exciting thing was ahead to combine all of previously created elements into one mobile app.
There was still one piece of the puzzle missing, for this I connected my favorite hobby - photography. Then I conducted the photoshoot with bright models, as usual the hardest part was choosing the best photos
The vibrant and joyful pheasant represents happiness. Its plumage sparkles like a rainbow in the sunlight, radiating brilliance. Surrounding it is a delightful array of symbols, each embodying optimism: irises, oranges, and palm leaves.
The iris, especially cherished in Japan, signifies bravery and courage, as well as friendship, faith, and hope.
Oranges symbolize happiness, abundance, and prosperity, while the palm tree stands as a sign of victory.
Motives
The leopard inhabits a fascinating ecosystem filled with lotus flowers, palm leaves, gardenias, and orange blossoms.
Renowned for its elegance and courage, the leopard symbolizes a yearning for freedom and represents feminine fertility in Asia.
Gardenias embody refinement and grace, while palm trees are emblematic of life, longevity, and prosperity. Meanwhile, in Japan, orange blossoms signify pure love.
Motives
The eagle stands as the supreme bird of the avian realm. With unparalleled strength and elegance, it ascends high above the terrain, reaching heights that few other birds achieve.
Its remarkable wingspan enables it to glide gracefully through the skies, capturing the essence of freedom and bravery.
Often seen as a symbol of the sun and the expansive sky, the eagle carries deep significance in numerous cultures globally. This magnificent creature not only signifies strength and endurance but also reflects traits such as wisdom and enlightenment.
Space Fantasy
My inspiration stemmed from stunning photographs captured by NASA, which showcase the breathtaking splendor of cosmic nebulae. These images reveal a universe teeming with mystery and allure, inviting us to dream and explore beyond our earthly confines. Through this collection, I aim to convey the magic and grandeur of these luminescent clouds, allowing each piece to serve not only as a fashionable accessory but also as a celebration of the wonders of the universe.
This captivating collection features six imaginative designs inspired by the enchanting theme of cosmic nebulae. These interstellar clouds, known for their radiant beauty, are bursting with vibrant colors and present a mesmerizing array of patterns yet to be fully explored. Each scarf encapsulates the essence of these celestial wonders, transforming the ethereal qualities of nebulae into wearable art.
Collection
Space is an endless, uncharted expanse that captivates the imagination. Its stunning beauty serves as a profound source of inspiration. While only a select few have ventured there, countless dreamers and artists long to experience it.
The allure of space conveys an endless potential, evoking a sense of boundless possibility. It instills an impression that anything is achievable, that creativity knows no limits in the face of such grandeur. The majesty of the cosmos reminds us of our place in the universe, igniting a passion for exploration and discovery that resonates deep within the human spirit.