In this application I present to you my creative project: a collection of silk scarves
Each of us has a dream, mine has always been to become a designer, to bring joy and bright emotions for people.
My goal as a Fashion Designer was to create cheerful scarves that are full of affirmative and optimistic symbols.
The design of each scarf has its own meaning. The scarves are made of 100% silk twill.
It took me more than two years to design this project and I don’t regret any seconds I put into it
Role
Scarves Design User Experience Visual Design Photography
Industry
Fashion
Client
Self-initiated
Year
2024
Overview
Comminicating the people and asking a lot of questions
By the time the project started, I have already known quite a lot about design and how the collection could be envisioned.
The main problem was to study how silk is created, what types of silk-fabric weaving exist and what printing technology to choose for that sophisticated material.
After preparation the most interesting part had started - the creative process with a huge number of illustrations
The final touch in creating the scarves was the presentation to customers and the creation of the mobile app.
The application is designed in a minimalist style so that all attention is focused on the main thing - the scarves
User Persona
Interviewing potential customers and creating a user profile
Using the method of creating a User Persona help me to figure out target audience, in addition it allows me to make only the necessary features.
Identifying user pain points and problems to be solved before developing the app were the crutial aspects of working on a project
Has been working with major clients in logistics for 8 years. First of all, Vanessa values high-quality items and does not chase after well-known brands. Prefers to find unique and interesting things to add to her wardrobe
Vanessa Jones, 34
PR Manager
Diversify wardrobe with unusual accessories
Choose things wisely
So prefers to have well-organised lifestyle and plan even a tiny detail
Goals
Having ordinary wardrobe like others
Annoyed with complex and tricky apps
Spending to much time to shopping because the world is full of exciting things
Pains
Motives
The future lies with local companies offering limited collections
Networking is the best way to obtain information about best places to discover
Stylish things are not always equal to expensive and natural fabrics are the smart choice
Wireframes
Visual Identity
Art Direction that supports the minimalist concept
I set myself the goal of creating a contemporary and refined visual brand identity to present the project.
To achieve simplicity I used a classic monochrome palette with lavender accents and gothic fonts.
Colours
Tipography
User Experience
Creating, prototoping user interface and something else
The most exciting thing was ahead to combine all of previously created elements into one mobile app.
There was still one piece of the puzzle missing, for this I connected my favorite hobby - photography. Then I conducted the photoshoot with bright models, as usual the hardest part was choosing the best photos
Bright and cheerful pheasant is the symbol of happiness.
Plumage looks like rainbow shimmer in the sun, it shines. His entourage is unusual, each element is a optimistic symbol: irises, oranges, palm leaves.
Iris is a flower which especially revered in Japan, symbolises bravery and courage, besides a symbol of friendship, faith and hope.
Orange is a happiness, abundance and prosperity. Palm tree is a symbol of victory.
Motives
Leopard lives in an interesting environment: lotus, palm leaves, gardenia and orange blossom. The graceful and brave leopard has always been considered as a symbol of the desire for freedom. Leopard is a female symbol of fertility in Asia.
Gardenia is a refinement and grace. Palm tree is the symbol of life, longevity and prosperity.
Orange blossom is a pure love emblem in Japan.
Motives
Eagle is the most powerful bird.
He flies bravely over the land higher than any other bird.
The symbol of the sun and sky. The magnificent bird represents wisdom, enlightenment and power. He clearly looks at the world and flies skyward.
Space Fantasy
The collection brings together 6 fantasies on the theme of comic nebulae. Those interstellar clouds are radiant, full of bright colours, unusual and unexplored. NASA’s photographs of cosmic nebulae inspired me to create these scarves
Collection
Space is an infinite, unexplored and attractive area. Incredible, breathtaking space is a real source of inspiration. A few have visited it, but many dream of it - dreamers, artists...
The space gives an impression that you can do everything, the power of space is so great.